Research Assignment

All media companies nowadays take an in depth look into the targeting and interests of the audiences, trying to find out what they are interested in, what platforms for multiple media uses are they interested in, whether they are into some medias more than others. Target audiences could be into interactive Medias more than sit back and take in medias, for instance they would rather sit down and play a game creating their own outcome or sit down and watch a film where the story has already been set out. This research is very important to the companies as they wish to meet a wider audience as they can with their possibly multimedia products. Many companies make it big in one form of media and then feel they have done well enough to expand into another media or multiple Medias, take “Star Wars” for example, they started out purely as a one-off film acting as a kind of pretend serial drama aired on a Saturday afternoon, after audiences had enjoyed and taken an interest in the broadcast further development went into the making of other films and further story lines, that is why the “Star Wars” series started at episode four, from then on there was a great expansion into the film production for the company.

The main use of market research for companies is to allow the company and market to grow, gaining knowledge of the target demographic for adaptations to their products, thus increasing future sales and profit. Allot more information, some of it sensitive and private information about people and their interests is collected than people are entirely aware of, information is collected and stored and analyzed by market researchers to create their own thoughts about demographics and communities for the company to work on. Information is collected through the obvious and not so obvious ways, lots of information in today's industries is collected without the knowledge of the subjects providing the information, in fact the most useful information is likely to be collected this way because this way the people collecting the data can be sure it is honest and genuine.

Unit 1 Part 62-My Promotional Website for the film "127 Hours" - how its going

For my Web Authoring work I have had to create a flash website for a chosen modern film, I've chosen to promote the film "127 HOURS". I am steadily progressing through the production of the site, learning more and understanding more about flash every day. Using the multi SWF approach I load external flash movies all together with one main movie on the bottom (movie 0). All the others are loaded over the top creating two layers of flash movie.

The site has been divided into four sections, five if you include movie 0, movie 0 is the user interface and links to the other movies that will load over the top of movie 0. The other movies that are linked from the user interface are Cast, Downloads, Gallery and About. So far all the appropriate movies have been created they just have lots of room for improvement and need to be linked up properly. Each of the movies that are loaded up all have their own little tweens that show the personality of the website in its early beginner skilled look.

Once I've finished my website I will link a progress update again and post a link to download the site. Hope you look forward to the next report! :-)

Social Grading - Graded By "National Readership Survey" or "NRS"

The National Readership Survey are an organisation the helps business's and producers establish and specify target audiences. They do this by grading social and communal sects placing them into an order by the ranks in their occupations, classing them by their pay rolls/incomes. Social grade data is very important for industries to recognize and without it can find their sales lost.

The classifications are as follows: 

A : Higher managerial, administrative and professional.

B : Intermediate managerial, administrative and professional.

C1 : Supervisory, clerical and junior managerial, administrative and professional.

C2 : Skilled manual workers.

D : Semi-skilled and unskilled manual workers.

E : State pensioners, casual and lowest grade workers, unemployed with state benefits only.

The organisation goes out and visits the subjects ranging fifteen years and above, this covers everybody in a chosen set for a particular product, for instance in a particular genre of book may be chosen to decide how popular it is say "detective". Then everyone that can be evaluated will be checked for their enjoyment in detective story's. Lots of qualitative data will be collected and then eventually interpreted into quantitative for the companies to use and if they inquire further they can access qualitative data.

Different products fall into different classifications and quite often more than one or two, for example the "Ferrari" range of products falls directly into the A and B classifications, though many others are just as much likely to appreciate their designs, they do not fall into the bracket that could afford such an expensive product.