Social Grading - Graded By "National Readership Survey" or "NRS"

The National Readership Survey are an organisation the helps business's and producers establish and specify target audiences. They do this by grading social and communal sects placing them into an order by the ranks in their occupations, classing them by their pay rolls/incomes. Social grade data is very important for industries to recognize and without it can find their sales lost.

The classifications are as follows: 

A : Higher managerial, administrative and professional.

B : Intermediate managerial, administrative and professional.

C1 : Supervisory, clerical and junior managerial, administrative and professional.

C2 : Skilled manual workers.

D : Semi-skilled and unskilled manual workers.

E : State pensioners, casual and lowest grade workers, unemployed with state benefits only.

The organisation goes out and visits the subjects ranging fifteen years and above, this covers everybody in a chosen set for a particular product, for instance in a particular genre of book may be chosen to decide how popular it is say "detective". Then everyone that can be evaluated will be checked for their enjoyment in detective story's. Lots of qualitative data will be collected and then eventually interpreted into quantitative for the companies to use and if they inquire further they can access qualitative data.

Different products fall into different classifications and quite often more than one or two, for example the "Ferrari" range of products falls directly into the A and B classifications, though many others are just as much likely to appreciate their designs, they do not fall into the bracket that could afford such an expensive product.