Today was about understanding the
importance of specifying the parameters of your briefs and proposals within the
industry, knowing what is expected of you by the client is extremely important
and if a deadline is not met how crushing this could be to your name and status
within the competition of professionals in the media industry. As an amateur
student it is important to know that professional work to come in the future
will not be so forgiving, the industry has a standard and if you don’t meet it,
well, you are not in the industry. This is why it is so important to put all
your effort into your work even if it isn’t working as a professional. Be happy
to work for free as long as it isn’t taking any money off of you then it is
good experience at the end of the day, getting your name out there for more
customers eventually referring you as a professional. If you are able to except
the work on offer but you don’t believe you are able to match the standards
expected of you, get in a professional to do the work for you showing you the
ropes so you know how he or she went about completing the work, just give all
the money and profits that would have otherwise gone to you, you don’t want to
be taking work from professionals when you are doing a terrible job at their
work. The basis of the average contractual agreement within the media industry
establishes the product being promoted, the audience the product to be created
is intended for and the specified budget for the product. As a student or an amateur it is important to understand
that you have no real rights in the market and you don’t control the game, do
not go taking professionals work away, if it’s a market you want to be
considered in or work in don’t go screwing it up. As a real professional doing
freelance work you are free to specify your own hourly rate defining it on how
qualified you really are, the hourly rate can be £30 to £90 and so on, sounds Ludacris
but if your good enough you are good enough. The different demographics that
come into the defining of media products audiences are: culture, age, sex and
sexuality and the different grades in social grading ranging from A-E.
Thank you and babye!
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